Philip Morris vs. Australia: Australia leads 1-0

Philip Morris vs. Australia: Australia leads 1-0

Publicado el 15 de abril, 2014

Philip Morris International Comments on Decision in Claim Against Australia’s Plain Packaging Law

LAUSANNE, Switzerland--(BUSINESS WIRE)--Apr. 14, 2014-- The tribunal assigned to hear Philip Morris Asia’s (PMA) challenge to Australia’s plain packaging law today decided to divide the proceedings in the case into two phases – one to decide certain questions related to jurisdiction and a second to hear the arguments at the core of the case. Commenting on the decision, Philip Morris International’s Vice President, Communications Julie Soderlund said:

“Australia’s plain packaging law entails the destruction of brands. It is evident that brands are core to consumers' understanding of the intrinsic characteristics of a product and of their ability to differentiate. Brands drive the creativity and innovation that propel economies. Building a brand is a long-term, significant investment that international law protects from arbitrary government action of exactly the sort at the heart of our claim.

“Today, the Tribunal decided it would be efficient to hear some of Australia’s objections to the Tribunal’s jurisdiction before moving to the core issues in the case. We respect the Tribunal's view on which is the most efficient way to proceed. We are eager to move past preliminary questions to a hearing during which we will show that Australia breached its promises to protect investments -- promises that it has made in over twenty treaties and through its long history of enforcing strong trademark laws and fair regulatory processes.”

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